In an opinion piece in the Financial Express, Rameesh Kailasam says that while the government is pushing for millets, the private sector must step forward to get millets back into the Indian menu and plate.

Rameesh mentions that millet consumption will increase only when they become a part of staples. It is important to make them affordable and accessible, and build an affinity around them. This is possible only when chefs, restaurants, and households start churning out innovative delicacies.

To illustrate, he uses the example of ITC's Mission Millet under leadership of Chairman Sanjiv Puri. The enterprise has leveraged the synergy of its food and hospitality businesses.There are learnings from ITC's Millet Mission, which focuses on 3Es-Educate, Empower, and Encourage. This involves educating consumers on the nutritional benefits of millets, empowering farmers with knowledge on millet crop farming to enhance their livelihoods, and encouraging people to try and build a taste for millet products.

Read the Article on Financial Express :
https://www.financialexpress.com/opinion/the-millets-march/3013824/