According to an article in The Print, diversified conglomerate ITC Limited will spearhead the ITC MAARS super app to boost its agricultural business. ITC CMD Sanjiv Puri said that the super app will empower farmers by providing them with access to modern tools, right quality of inputs at right prices, besides market and financial linkages. "Our target is to touch 4000 FPOs and ten million farmers. The farmers can sell their produce to the FPOs or mandi or to a buyer like ITC", Mr Puri said, adding that MAARS will play a transformative role in the farming community.

To know more, read here :
https://theprint.in/economy/itc-to-spearhead-maars-super-app-to-boost-agri-business/1048744/