ITC is launching a host of plant-based meat products, beginning with plant based burger patties and nuggets which mimic the taste of chicken. To begin with, ITC will sell these products in e-commerce and large retail chains in top eight cities, and to institutional customers such as hotels and restaurants. Hemant Malik, Divisional Chief Executive, ITC Foods, said, "We want to enjoy the early mover advantage in India. The meat market is huge with 72% of Indians being non-vegetarians. Given the growing concerns around wellness and sustainability, India has the potential to emerge as a large market for plant-based alternatives".

Read this Economic Times article to know more:
https://economictimes.indiatimes.com/industry/cons-products/food/itc-to-launch-plant-based-meat-products/articleshow/88603496.cms