The Hindu Business Line - 27 Jul 2024

 

Underscoring ITC's commitment to digitally empower farmers and drive sustainable agricultural growth, the ITCMAARS "crop-agnostic full stack AgriTech platform" is transforming the agricultural landscape by boosting net farmer returns by up to 30%.

"Leveraging the power of collectives, the ITCMAARS ecosystem now constitutes over 1,650 FPOs covering more than 1.5 million farmers. By 2030, we aspire to connect over 10 million farmers", states ITC Chairman and Managing Director, Mr Sanjiv Puri.

 

Read the full article by The Hindu Businessline :
https://www.thehindubusinessline.com/companies/itc-agritech-platform-enhances-net-farmer-returns-up-to-30-in-short-span-of-time/article68449349.ece