ITC Chairman Sanjiv Puri said, "ITC MAARS is a transformative business model, a very creative monetization model which will be built on the strength of e-Choupal 4.0. There are about 1,000 or more agri-tech startups in India. MAARS will plug and play with agri-tech start-ups, create a hyper-local personalized solution at the farmer level." ITC is set to launch the super-app, which will not only offer a wide range of agricultural solutions to farmers, but also create new revenue streams and provide better markets for advanced agriculture and rural services, empowering 10 million farmers.

India Today reports, read here:
https://www.indiatoday.in/business/story/itc-agricultural-sector-launch-itc-maars-app-farmers-1944170-2022-05-01