An article in The Economic Times reports that ITC will expand exports of its FMCG products and make it a significant contributor to revenue in the years to come. ITC Chairman Sanjiv Puri said, "At present, we have already inked distribution agreements in 60 countries. Over time, such exports will add a significant contribution to revenue."
According to the article, ITC is the largest incubator of FMCG brands, with its FMCG products are now sold through 70 lakh outlets in the country. The 'ITC Next' strategy will fortify and scale up mega brands such as Aashirvaad, Sunfeast, Bingo! and Yippee!, address value-added adjacencies and invest in categories of the future.