The Indian Farmers, ITC is planning to forge partnerships with 5,000 FPOs over the next five years, buidling upon the company's unique enterprise strengths in agri and food value chains along with a new app for farmers. In an interview with Business Line, Rajnikant Rai, Chief Executive, ITC Agri Business, explains how the App will directly benefit farmers as well as the FPOs. "We believe, as the largest player in the agri sector dealing with 22 crops/ products (dairy, marine, horticulture, agriculture products), since we have the advantage of taking care of the buying requirement in the whole value chain our tie-ups with FPOs will succeed. We will be able to provide much better linkages to the market for the FPOs" Mr Rai said.
More from the interview at:
https://www.thehindubusinessline.com/economy/agri-business/itc-targets-to-create-5000-fpos-in-5-years-to-offer-market-linkage/article65211348.ece