ITC has announced plans to acquire 100% of Sproutlife Foods (SFPL), a direct-to-consumer (D2C) startup and parent company of health food brand 'Yoga Bar' over a period of three to four years.

The acquisition will enable ITC to augment its future-ready portfolio and enhance market presence in the 'Good for You' space. The move is in line with chairman Sanjiv Puri's 'ITC Next' strategy, which focuses on building a future-ready portfolio of products that serve evolving consumer needs.

Hemant Malik, Divisional Chief Executive, ITC Foods, said, "We look forward to scaling the Yoga Bar brand, offering superior and healthy consumer choices. Within a short span of time, it has established itself as a leading brand in the #healthyfoods space, driven by impactful market positioning and a range of innovative products."

Read the Article on Financial Express :
https://www.financialexpress.com/industry/itc-set-to-acquire-100-in-health-food-brand-yoga-bar/2951521/