On National Farmers' Day or Kisan Diwas, ITC reaffirmed its commitment to scale up its multidimensional interventions in Climate Smart Agriculture to help Indian farmers withstand increasing weather-related uncertainties whilst boosting their incomes. ITC's Climate Smart Agriculture initiative has already covered 15 lakh acres of land across India benefitting over 4.5 lakh farmers with weather smart, water smart, seed/breed smart, carbon/nutrient smart and institutional/market smart practices.

S Sivakumar, Group Head of Agri Business & Sustainability, ITC said, "Agriculture is extremely vulnerable to the devastating effects of climate change. Recognizing these challenges, we have made identification of climate risks and building climate resilience across the value chain key components of our approach to de-risk farming and making it profitable. We are encouraged by the success of the Climate Smart Agriculture initiative and the benefits that it has yielded for farmers and accordingly plan to expand it further."

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https://www.businessworld.in/article/ITC-Scales-Up-Climate-Smart-Agriculture-Initiative-/23-12-2022-459280/