ITC has leveraged its expertise in cutting-edge R&D and packaging design to create a new pack for the Savlon Glycerin Soap. The company came up with an innovative, environment-friendly solution to use Post-Consumer Recycled Material in the film of Savlon Glycerin Soaps wrappers.

Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC, said, "Savlon Glycerin Soap's packaging with 70% recycled plastic is a category first and truly adopts the principle of 3Rs - reduce, reuse and recycle. The conscious and progressive step to use recycled material in one of India's most penetrated and largest FMCG categories not only addresses the issue of post-consumer waste but also encourages consumers to make a more responsible choice."

To know more, read this Best Media Info article here :
https://bestmediainfo.com/2023/04/itc-s-savlon-glycerin-soap-adopts-wrapper-made-of-pet-film-with-70-recycled-material