According to a Business Standard article, revenues from ITC's non-cigarettes businesses have been increasing for a long time now and stand at about 63.41 per cent. But it's the improvement in profitability led by structural interventions that's reassuring investors. What made it possible? It's a combination of factors.

Read here :
https://www.business-standard.com/article/companies/itc-robust-smoke-signals-from-non-cigarette-business-123031500967_1.html