In an in-depth interview, Mr B. Sumant, Executive Director, ITC tells Financial Express Online how the Company is building a 'FutureTech' enterprise, with digital tools, focused and agile innovation and the personalisation of products.

"Digital plays a critical role across the board right from sourcing to manufacturing, analytics, marketing, inventory planning and distribution. The focus here is on real-time, new-age insights, deep social listening, bespoke brand campaigns & engagement and hyper-personalisation," Mr Sumant said.

For details, read here :
https://www.financialexpress.com/brandwagon/itcs-b-sumant-on-how-customisation-and-personalisation-will-define-fmcg-industry-itc/2932561/