Storyboard18 - 07 Mar 2024

ITC's B Natural has announced a special initiative on International Women's Day to empower and uplift women fruit farmers. In India, Farmerettes (women farmers) make up about 75 percent of the agricultural workforce. In collaboration with non-profit organisations 7th Sense and AWAKE, the brand has launched 'Naanu Kooda Raitha' (Main Bhi Kisaan), in Karnataka, which aims to provide comprehensive training and support to women farmers.

 

Read more about the initiative here :
https://www.storyboard18.com/quantum-brief/itcs-b-natural-celebrates-farmerettes-on-international-womens-day-25766.htm