'Sustainability Innovation Challenge’ to crowd source innovative ideas for single-use plastic substitution and automate waste segregation, even as the disposal of non-biodegradable and plastic waste continues to remain a challenge in India. Vadiraj Kulkarni, Chief Executive, Paperboards and Specialty Papers Business, ITC, said, "We, at ITC, believe that businesses can come together to contribute significantly towards finding innovative and sustainable packaging and waste management solutions, leading to transformative changes in the society."