In a new partnership with the ice cream brand Havmor, ITC will sell its range of Master Chef Frozen Snacks, leveraging 100 ice cream carts in the Delhi NCR region between November and March. Consumers can locate the carts with Google MyMap. The move is part of ITC's new route-to-market distribution strategy, where Havmor's mobile cart distribution network will let ITC Master Chef expand the availability and accessibility of its range of frozen food offerings, helping meet the demand for convenience foods in the country.

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https://www.livemint.com/companies/news/itc-master-chef-havmor-ice-cream-tie-up-to-sell-frozen-snacks-on-mobile-carts-11640150875215.html