ITC Engage has just unveiled a campaign to launch its new range of deodorants, Engage Intense, with cricketer Shubman Gill as brand ambassador. The campaign film highlights rigour, commitment and passion of men who dream to be the achievers of tomorrow, and celebrates the journey from grit to glory.

Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC limited, says, "Many young people are more willing to take risks and pursue their passion and dreams, even if it requires enormous hard work and facing uncertainties. It is this journey of the zeal for performance that Engage Intense celebrates. With Shubman Gill, Engage Intense celebrates the strength of performance not only metaphorically but also in the product promise."

To know more, read here :
https://www.afaqs.com/news/advertising/itc-engage-unveils-new-campaign-to-launch-its-new-range-ft-shubman-gill