ITC Engage L'amante luxury perfume Sprays present a conscious blend of luxury and sustainability with a new product line of two fragrances- Engage L'amante Sunkissed and Engage L'amante Intensity! The offerings embody the fragrance of the future and represent the ethos of environmental consciousness, catering to the preferences of today's consumers.

The products introduce an unprecedented level of effectiveness through the utilization of advanced specialised 'Bag on valve' (BoV) technology, which involves a barrier system separating the fragrance liquid from the propellant. This ensures the integrity of the scent while delivering a delightful olfactory experience, and provides consumers with a feather-like soft touch spray, enveloping them in an aura of elegance and eco-friendliness, distinguishing it from traditional aerosols.

Commenting on the launch, Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC, said, "Today, we bring a game-changing technology that supports a sustainable tomorrow and is a testament to ITC's commitment on pushing boundaries. The brand takes a conscious step towards making fragrances sustainable through the introduction of eco-friendly propellant in Engage L'amante Luxury Perfume Sprays."

Shop L'amante Perfume Sprays at EngageShop.in, ITC E-store and Nykaa.

To know more, read here :
https://indiantelevision.com/mam/marketing/mam/itc-engage-takes-a-conscious-step-towards-making-fragrances-sustainable-230606