ITC Engage presents its first gender free fragrance - 'One Soul'! Inspired by blue skies and open spaces, the fresh 'One Soul' fragrance matches free sensibilities of individuals and contains both masculine and feminine elements. It is an expression of the non-binary, and with it, the brand is aiming to transcend gender boundaries and celebrate inclusive grooming.

Commenting on the launch, Mr. Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited, said, "ITC Engage has continuously pushed boundaries. With One Soul, Engage takes a step forward to make grooming more inclusive and transcends traditional gender norms. It is our endeavour to bring fragrances of international quality and standards to consumers at Indian prices." The new Engage One Soul fragrance is available on Amazon.in, Nykaa, ITC E-store, Zepto, Flipkart, Purplle and leading offline stores in select cities.

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