The brand-new Classmate Hook Ball Pen has an innovative design feature - a clip which lets its user hook it to any lanyard, pouch, bag zip or loop.

Speaking about the new product, Vikas Gupta, Chief Executive, Education and Stationary Products Business Division, ITC Limited, said, "ITC Classmate has been always committed to ensure consumer delight with its high-quality, innovative, and visually appealing products. Today's generation is also in search of product propositions that position themselves as 'smart and cool individuals' among peers. 'Classmate Hook', a modern and trendy Ball Pen with a unique design functionality caters to this trend by adding to their style quotient and convenience, thereby becoming a smart choice for everyone."

Read more in this Financial Express article :
https://www.financialexpress.com/brandwagon/itc-classmate-launches-tvc-aapne-kahan-hook-kiya-for-its-new-product-classmate-hook/3022976/