ITC is building collaborative partnerships on the strengths of its robust Agri Business's rural networks to empower farmers and rural communities.

Under a new partnership, automaker Hyundai will deploy the extensive ITC Choupal Saagar and e-Choupal platforms in rural hinterlands to strengthen its brand presence in rural markets. Hyundai will promote its model line-up on these platforms, and progressively be extended for ITCMAARS Rural services for wider reach.

Mr Rai said that the Hyundai partnership will support the aspirations of farmers. "This initiative is anchored on the holistic engagement that the ITC e-Choupal initiative drives in partnership with other institutions aimed at empowering farmers and rural communities," he added.

Find out more about the collaboration with this Economic Times article. Read here :
https://economictimes.indiatimes.com/industry/auto/cars-uvs/hyundai-partners-with-itc-to-enhance-rural-reach/articleshow/98473101.cms