In an interview with Fortune India, Mr Sumant Bhargavan, Executive Director, ITC Limited, talks about how the Company leverages technology to develop relevant and focused products for its consumers. A case in point, Mr Sumant says, is ITC's Sixth Sense platform, which listens to social conversations and picks up trends, needs and concerns.

He further explains how ITC has "...created a 'Customer data hub', a central repository of first party data, which is powered by robust AI engines to segment consumers at scale and understand their needs. We also have affinity engines which enrich the data enabling us to sharp-target consumer cohorts and make our interventions more cost efficient."

Committed to its 'FutureTech' goals, ITC is also focussing on digitisation and automation in its manufacturing and supply chain operations. The digital tools deployed by ITC offer a better understanding of customer agility along with consumer preferences that not only help ITC manage costs strategically but also assist the company in creating value for the customers.

To know more about ITC's accelerated adoption of data analytics and technology, click on Fortune India's article here :
https://www.fortuneindia.com/enterprise/how-itc-is-using-automation-and-data-analytics-for-competitive-advantage/111483