The Economic Times - 07 Mar 2024

"Premium products sales have moved up exponentially from pre-pandemic period and doubled to around 38% of our sales. With growing opportunities in the Indian market, we will continue to strengthen our focus on premiumisation. Companies with capabilities to marry technology, innovation, supply chains and sustainability concerns together will gain much more in premium play," said Sameer Satpathy, Divisional Chief Executive, ITC Personal Care Products Business in a recent interaction with the Economic Times.

For the full story, follow the link below :
https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/going-premium-in-personal-care-helps-itc-boost-sales/articleshow/108276910.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst