An article in The Economic Times reports that consumers spent more than Rs 29,000 crore to purchase ITC's FMCG products in the fiscal year 2022-23 - over 20 percent higher than the previous year. The margin expansion has been driven by multi-pronged interventions such as premiumisation, supply chain agility, judicious pricing actions, digital initiatives, strategic cost management and fiscal incentives.
To know more, read here :
https://economictimes.indiatimes.com/industry/cons-products/fmcg/fmcg-business-brings-in-rs-29000-crore-for-itc-amid-surging-consumer-spends/articleshow/101001284.cms