According to an article in Business Today, digital will continue to be used by ITC to drive superior consumer insight and innovation, deepen consumer engagement, and enhance brand royalty. cutting-edge digital technologies including Industry 4.0, advanced analytics, big data and industrial Internet of Things (IoT) continue to be deployed "towards strengthening [the] company's real time operations and execution platform, enhancing productivity, driving efficiency and cost agility, the article says.

 

Read here for more details :
https://www.businesstoday.in/industry/top-story/story/digital-will-be-at-the-cutting-edge-of-itcs-fmcg-business-389392-2023-07-12