ITC is betting big on millets and is bringing its agri, foods and hospitality businesses together to give a mega push to this "superfood". The Company is augmenting its portfolio of millet-based products with new millet noodles, pasta, dosa and idli mix, ragi vermicelli; multi millet-based cookies, confectionery and snacks.

Millets are a climate resilient crop, offer a comprehensive answer for sustained food security in the face of drought, water shortage, climate change ITC's "mission millets" will "educate, empower and encourage" millets awareness, build robust millet value chains and bring in modern technology to develop good and tasty millet-based foods.

ITC Chairman Sanjiv Puri said, "We will empower farmers with knowledge on soil, crop, produce, farming techniques, facilitate better production, build supply and enhance livelihoods of farmers. Our mission is to encourage trials through various millet-based range of products and formats to help build the taste."

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