ITC is building collaborative partnerships on the strengths of its robust Agri Business's rural networks to empower farmers and rural communities.

In a collaboration with ITC, Axis Bank will offer loans and services to farmers who are part of ITC's agriculture ecosystem. Axis Bank will leverage the ITCMAARS (Meta Market for Advanced Agricultural Rural Services) ecosystem, a full-stack agri-tech application to reach out to unserved and underserved farmers and address their financial requirements.

Mr Rajnikant Rai, Divisional Chief Executive, Agri Business Division, ITC said that timely availability of institutional credit will enable the farmer to buy quality inputs, which will help improve productivity and enhance farm incomes, reports Livemint.

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https://www.livemint.com/companies/news/axis-bank-partners-with-itc-to-offer-rural-lending-products-to-farmers-11678353256976.html