"The key driver to unleashing FMCG growth through a virtuous cycle of consumption, investment and income lies in creating gainful livelihood opportunities. It is here that the transformation of the agri sector gains critical importance given its predominant role in livelihood creation," writes ITC Chairman Sanjiv Puri in an article for the Economic Times.

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https://economictimes.indiatimes.com/industry/cons-products/fmcg/as-india-gallops-so-will-fmcg-industry-sanjiv-puri-itc-cmd/articleshow/106425878.cms