Metaverse weddings have arrived, with couples celebrating their nuptials on the cloud, at virtual venues designed by virtual space designers. And Fabelle Exquisite Chocolates by ITC has become India's first luxury chocolate brand to make its foray into the arena. Ever driven by the purpose of delivering more than a product and a provider of superlative chocolate experiences, metaverse presence has re-established the brand as the pioneer and is beginning to offer an immersive boutique experience online. Anuj Rustagi, Chief Operating Officer - Chocolates, Confectionary, Coffee and New Categories - Food Division, ITC, talks about exploring new opportunities in the metaverse aided by non-fungible tokens, the competitive advantage that Web 3.0 can present, Fabelle's digital and social media marketing strategies and bouncing back from the pandemic. He also shares notes on industry trends. This interview with Social Samosa says more.

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https://www.socialsamosa.com/2022/03/anuj-rustagi-itc-fabelle-metaverse-weddings-marketing-strategy/