In a conversation with the Business Standard, ITC Executive Director Mr Sumant Bhargavan about how ITC met new consumer needs in the wake of the pandemic. Mr Sumant emphasized the innovation and agility at the core of ITC's 120 first-to-market launches in the health & hygiene and convenience foods space, and shifting consumption patterns as pandemic paranoia recedes and encouraging economic trends emerge. He highlighted the Company's cost management measures and its increasing footprint across rural and urban markets. Low unit price offerings and an enhanced stockist network are enabling this growth. Mr Sumant also discussed the impact of digitalisation on ITC's growth - in supply chain optimization and a revamped e-commerce strategy powered by digital. Get excerpts here:

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https://www.business-standard.com/article/companies/all-channels-except-wholesale-higher-than-pre-covid-levels-itc-s-b-sumant-121112100428_1.html