ITC Infotech, a global IT services company and a fully owned subsidiary of ITC Ltd., today launched a suite of mobility solutions in partnership with Singapore based NewsPage. This solution is geared to address the various CRM, direct store delivery (DSD) and route accounting processes, across the consumer goods and life sciences segments.

Today’s challenging sales environment dictates the need for a comprehensive Sales Force Automation (SFA) system that is robust and scalable. ITC Infotech has launched an end-to-end Field Sales Force Automation solution powered by NewsPage EXPRESS™, an enterprise class mobility framework, which caters to the specific needs of this demanding sales scenario. This solution manages and automates the activities of distributors, sales and trade marketing representatives, including inventory receipt, route planning, sales projection, pre-sales and van sales, amongst others.

According to Sanjiv Puri, Managing Director, ITC Infotech, “Consumer goods is a segment where we have the rare advantage of a practitioners domain knowledge and proven expertise.  Our partnership with NewsPage provides us with the opportunity to bring our domain knowledge together with NewsPage’s industry ready mobility applications, which will enable companies in engaging, transacting and servicing their customers while ‘on-the-go.’  Our mobility solution will offer demonstrable benefits to our customers, in terms of streamlining their operations and improving sales force efficiency and productivity.”

This mobility solution is aimed to developing better customer relationship management, better management of the sales team, monitor performance at all times and provide faster and up-to-date access to customer information. The technology framework underlying the solution works across a mix of field level devices ranging from laptops to handheld devices (PDAs). Additionally, this solution is independent of the operating system on which the device is running. This solution also interfaces with back office enterprise CRM and ERP systems and has local language conversion.

Mr. Tim Yoon, CEO, NewsPage Singapore says, “With a wealth of technological and practical mobility experience coupled with the global reach and comprehensive IT services from ITC Infotech, we are confident of delivering to our customers unique benefits of a “ready-to-deploy” base application with proven effectiveness, software investment protection from hardware technology obsolescence and    availability of convenient local and regional support.”

NewsPage has more than 15 years of in depth understanding and experiences in supplying sales force automation systems to the consumer and pharmaceutical industry. Today, NewsPage EXPRESS is the premier field force automation product of choice among these global companies, with more than 40 installations in more than 20 countries  across 7 time zones.