Cricket fever is in the air, and star cricketers Jasprit Bumrah & Surya Kumar Yadav have been posting about 'The Toss' on their Instagram handles. Numerous social media users wanted to ask - "What is the Toss all about?" The conversation went viral, grabbing millions of eyeballs.

When the excitement peaked, Sunfeast YiPPee! By ITC took to Instagram and made the grand reveal of its latest campaign - 'YiPPee! Toss'. Featuring the country's most-loved cricketers - Rahul Dravid, Jasprit Bumrah and Surya Kumar Yadav - this fun campaign shows these popular cricketers light-heartedly highlighting the unique qualities of YiPPee! Noodles.

The campaign is an innovative play on the brand's core USPs of Long & Non-Sticky Noodles, and positions YiPPee! as 'India's Choice'.

Speaking about the campaign, Kavita Chaturvedi, Chief Operating Officer, Snacks, Noodles & Pasta, ITC Foods, said, "This campaign celebrates the playful energy of our brand and the joy of relishing a bowl of YiPPee! with friends and family."

Watch the hilarious campaign video now.