Mangaldeep by ITC was at Ayodhya to celebrate the opening of the Ram Mandir in January 2024, with 5-foot-tall incense sticks that created a "khushboo path". Mangaldeep also donated 400 barricades to aid security. ITC collaborated with vlogger Kavya Karnatac to tell the whole story, and Mangaldeep's work with a panel of visually challenged fragrance testers, helping them lead lives of dignity.
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