The ancient golden grains of India, nutrient-rich and hardy, able to grow quickly on little water and in hot climates. The millet is the grain of the future, good for the consumer, the farmer and above all the planet. The ITC Mission Millets initiative is designed to offer delicious millet-based foods to consumers, to empower millet farmers, and to build consumer awareness of the many benefits of the 'super grain'.

Presenting, an ITC Mission Millets video on the occasion of World Food India, the year's mega food event, where ITC is showcasing its range of food products. Watch now.